Vape Brain: Youth Vaping Campaign

Youth vaping is a significant public health challenge, and one that touches the lives of children and young people across the county.

Would your school like to get involved in a new youth vaping prevention campaign that has been co-produced by Hertfordshire County Council and local young people?

The campaign, called ‘Vape Brain’, was inspired by focus groups, survey feedback and informal conversations with young people, who spoke about the mental health impact of addiction to nicotine vapes and the desire to open-up conversations about the subject.

It aims to raise awareness of the risks associated with addiction to nicotine vapes and help young people make informed choices not to vape.

Art installation

We have worked with local art students to develop a large sculpture that we can deliver to your school free of charge to host for one week. It aims to be a talking point and conversation-starter, to help to raise awareness of our key campaign messages.

Lesson plan

We have put together a lesson plan and information pack to help guide a form group or PSHE session about vaping during the week that the sculpture is in your school.

Webpage

We are creating a webpage that young people can visit for information about what vapes contain, tips for quitting, mythbusters and signposting to further sources of support. It hosts a reporting button for young people to feed anonymous intelligence to our Trading Standards team about underage/illegal vape sales.

Social media campaign

To support the school tour, we will also be running a social media campaign to reach out to young people directly. We need young people who have been/still are addicted to vapes to come forward to tell their story to help us develop the content for this campaign. This can be anonymously if preferred, as we will be capturing content in a number of ways. To put forward willing volunteers, please contact joanne.necchi@hertfordshire.gov.uk

If your school would like to book the sculpture to visit your school, please email rushma.patel@hertfordshire.gov.uk